Ismail Sirdah is the owner and founder of Lulu Promotions and Music, an entertainment promotion firm. The firm has promoted well-attended events and performances in popular venues in Gwinnett county and metro Atlanta area venues. Mr. Sirdah has encouraged his entertainment promotion firm to become a familiar, recognisable, praiseworthy events targeting a variety of styles of artistic and musical culture. Within a short period, Lulu promotions has created fast growing publicized pages within social networks and printed media. 

Sirdah became extremely astute at branding and marketing his businesses through social media, penetrating his market with ease. By 2008 he began building a database of clients and recognized the power he yielded with such a large following. Due to his success, Ismail had other businesses calling him to ask for assistance to promote their businesses and Marketing consulting.